Using the company's main logo we built a color scheme based on tints of Newtons PMS 349 as the main color with strong contrasting blacks and whites. Supporting colors used throughout images would contain a blue grey cream palette. The focus of images would be on the experience of recieving a product or the use of a product in every day life replacing past product collages.
Messaging would focus on the promotional advertising aspect of the business and portraying Newton's independent sales representatives as consultants instead of product distributors.
Newton marketing and sales colateral redesigned with new branding.
Signature brochure opened.
Welcome kit sent to new sales executives to help get them started with the company.