160 pages, 618 products, 2 designers, 1 photographer, a marketing department and 45 very long days and nights produces this catalog every year. In 2011 the catalog needed a complete redesign from layout to text. I wrote 48 GREP Styles that automated most of the formating in the text.
2012 PPAI Silver Image Award Winner.
Newton Idea Catalog.
Inside bag section spread. The catalog had to function as an end-user catalog as well as a reference resource for independent sales people.
Formating choices were key becuase a lot of information was packed into a small space.