2013 branding/recruiting campaign for Newton. The campaign was designed to highlight the largest differentiator for the company, the people. We centered the imagery around the staff at Newton and how they are the ideal support staff to work with.
Six print ads will be rotated in industry publications for two years with a very distinct look and feel. The imagery and message would also be reflected in parts of the website, direct mail and banner ads. All models are Newton employees.
It's why we do it campaign.
Ads 1 and 2 of 6
Ads 3 and 4 of 6
Ads 5 and 6 of 6
Design was used through all colateral including the website.