In 2013 we did a series of web videos for recruiting. The company I worked for had a stogy image and they felt that doing some creative over-the-top videos built into an email and social media campaign might change a few minds.
Over-the-top video shows how things will happen once you have signed up with Newton.
Video based on the MTV cliche Cribs. Watch me make a fool out of myself in the name of self promotion. It's actually funny.
Trailer promoting a webinar about Newton products and services. The video is a series of one sentance upbeat testimonials.
Previous campaign contained the tag line "It doesn't hurt to look" so we flilpped it and did a list of crazy times when it hurts not to look.